This is the last in my two-part mini-series on good economic development in Indianapolis. As I said, there's a reason that Indy is the fastest growing large metro area in the Midwest and is one of the best performing economically. It's not all just good luck. This one focuses on Indy's internet marketing cluster. This is a group of nearly 70 companies locally that are focused on the marketing space, totaling over 1,000 employees. This includes companies that are both profitable and rapidly growing such as Exact Target (which recently raised … [Read more...]

Beyond the obvious of climate and such, why is it that so few people choose to move to the Midwest, which continues to see very high levels of out-migration with comparatively little in-migration in most cases? You see, I've always been struck by an interesting point: when people move to Midwestern cities, they fall in love with them. I know a lot of people who have left Indianapolis for various reasons, but don't know anyone who left cursing its name and saying how much they hated it. In fact, just the opposite is more likely. People are … [Read more...]

I didn't originally intend it as such, but this is the third in a series of postings highlighting good economic development strategies. (The first covered Indianapolis' amateur sports strategy and the second its motorsports strategy). Today I'll discuss something I mentioned in passing before, the MusicCrossroads initiative. MusicCrossroads is an organization whose mission is to advance the quality of life for all through the attraction, support and collaboration of leading performing art entrepreneurs and organizations. It is operated by … [Read more...]

In my recent posting about the brand promise of Indianapolis, I advocated that far from rejecting Indy's traditional brand image, the city should instead embrace the best of it, updating it for the future with optimism and ambition. Core to this was motorsports, which is the brand image of Indianapolis for many people, especially outside the United States. There was some lively debate around this in the comment thread to say the least. Interestingly, an article in the Star [dead link] shows that motorsports isn't just a good brand, it's good … [Read more...]

After my most recent pecha kucha presentation, someone came up to me and asked a question: "What is Indianapolis' identity?" She noted that when you think "Texas" a whole series of associations comes to mind: ten-gallon hats and cowboys, "everything's bigger in Texas", a certain exaggered masculinity combined with traditional "Yes, Ma'am" manners. But Indianapolis didn't seem to conjure up anything for this person or those she worked with. It was a constant topic of conversation. This is, perhaps, not uncommon in the area. I noted how … [Read more...]